A model of online shopping cart abandonment : evidence from e-tail clickstream data
Monika Kukar-Kinney, Angeline Close Scheinbaum, Larry Olanrewaju Orimoloye, Jeffrey R. Carlson, Heping He
| Year of publication: |
2022
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|---|---|
| Authors: | Kukar-Kinney, Monika ; Scheinbaum, Angeline Close ; Orimoloye, Larry Olanrewaju ; Carlson, Jeffrey R. ; He, Heping |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 5, p. 961-980
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| Subject: | Clickstream data | E-commerce | Online consumer behavior | Shopping cart abandonment | Shopping cart use | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00857-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389491