A model of strategy mix choice for planned social change
Jagdish N. Sheth and Gary L. Frazier
| Year of publication: |
1982
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|---|---|
| Authors: | Sheth, Jagdish N. ; Frazier, Gary L. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 46.1982, 1, p. 15-26
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| Subject: | Sozialer Wandel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002824973