A model of targeted advertising based on consumer purchase history
Jianqiang Zhang, Weijun Zhong, and Shue Mei
| Year of publication: |
2013
|
|---|---|
| Authors: | Zhang, Jianqiang ; Zhong, Weijun ; Mei, Shue |
| Published in: |
LISS 2012 ; Vol. 2. - Berlin [u.a.] : Springer, ISBN 978-3-642-32053-8. - 2013, p. 839-844
|
| Subject: | Werbung | Advertising | Zielgruppe | Target group | Werbewirkung | Advertising effects | Marktforschung | Market research | Hotellerie | Hotel industry | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010189895