A model of the long-range new product planning function in business
Raymond M. Haas
| Year of publication: |
1962
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|---|---|
| Authors: | Haas, Raymond M. |
| Published in: |
Proceedings of the Winter Conference of the American Marketing Association. - Chicago, Ill., ISSN 0569-6453, ZDB-ID 209635-3. - 1962, p. 279-292
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| Subject: | Produkt | Neues Produkt |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003568249