A Model of Web Site Browsing Behavior Estimated on Clickstream Data
| Year of publication: |
2003
|
|---|---|
| Authors: | Bucklin, Randolph E. ; Sismeiro, Catarina |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 40.2003, 3, p. 249-267
|