A moderating role of halal brand awareness to purchase decision making
Erny Rachmawati, Suliyanto and Agus Suroso
| Year of publication: |
2022
|
|---|---|
| Authors: | Rachmawati, Erny ; Suliyanto ; Suroso, Agus |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 2, p. 542-563
|
| Subject: | Halal brand awareness | Product involvement | Product knowledge | Purchase decision-making | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Markenimage | Brand image | Markenführung | Brand management | Islam | Produktinformation | Product information | Markenartikel | Brand | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-05-2020-0145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797468