A multi-analytical model for mobile banking adoption : a developing country perspective
Year of publication: |
2017
|
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Authors: | Sharma, Sujeet Kumar ; Govindaluri, Srikrishna Madhumohan ; Al-Muharrami, Saeed ; Tarhini, Ali |
Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6014, ZDB-ID 2854165-0. - Vol. 27.2017, 1, p. 133-148
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Subject: | TAM | Developing country | Mobile banking | Predictive modelling | Innovationsakzeptanz | Innovation adoption | Electronic Banking | Electronic banking | Entwicklungsländer | Developing countries | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Indien | India |
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