A multi-attribute examination of consumer conformity in group-level ordering
Jacob C. Lee, Jungkeun Kim, Kyuseop Kwak
| Year of publication: |
February 2018
|
|---|---|
| Authors: | Lee, Jacob C. ; Kim, Jungkeun ; Kwak, Kyuseop |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 26.2018, 1, p. 41-48
|
| Subject: | Group reference effect | Group conformity | Multi-attribute approach | Social influence | Menu order | Konsumentenverhalten | Consumer behaviour | Arbeitsgruppe | Team | Soziale Beziehungen | Social relations | Soziale Gruppe | Social group | Gruppenentscheidung | Group decision-making | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2017.11.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011880459