A multi-country study exploring relationships of lifestyles to ethnocentrism
John E. Spillan and Zhixin Kang, Somjit Barat
| Year of publication: |
2011
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|---|---|
| Authors: | Spillan, John E. ; Kang, Zhixin ; Barat, Somjit |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 16.2011, 2, p. 62-83
|
| Subject: | Puerto Rico | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin | Lebensstil | Lifestyle | Marktsegmentierung | Market segmentation | Bolivien | Bolivia | Chile | Guatemala | Peru |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009266823