A multi-level investigation of international marketing projects : the roles of experiential knowledge and creativity on performance
Taewon Suh; Mueun Bae; Hongxin Zhao; Seung H. Kim; Mark J. Arnold
| Year of publication: |
2010
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|---|---|
| Authors: | Suh, Taewon ; Bae, Mueun ; Zhao, Hongxin ; Kim, Seung H. ; Arnold, Mark J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 2, p. 211-220
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| Subject: | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Arbeitsgruppe | Team | Projektmanagement | Project management | Wissen | Knowledge | Berufserfahrung | Work experience | Kreativität | Creativity | Unternehmenserfolg | Firm performance | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956061