A Multibrand Concept-Testing Methodology for New Product Strategy
| Year of publication: |
2007
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|---|---|
| Authors: | Jagpal, Sharan ; Jedidi, Kamel ; Jamil, M. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 24.2007, 1, p. 34-51
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