A Multicultural Service Sensitivity Exercise for Marketing Students
| Year of publication: |
2013
|
|---|---|
| Authors: | Rosenbaum, Mark S. ; Moraru, Ioana ; Labrecque, Lauren I. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 35.2013, 1, p. 5-17
|