A multidimensional association approach to sequential consumer judgments
David Sleeth Keppler; S. Christian Wheeler
| Year of publication: |
2011
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|---|---|
| Authors: | Keppler, David Sleeth ; Wheeler, S. Christian |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 1, p. 14-23
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| Subject: | Konsumgütermarketing | Consumer goods marketing | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008909946