A multidimensional perspective of business-to-business sales success : a meta-analytic review
Alhassan Ohiomah, Morad Benyoucef, Pavel Andreev
| Year of publication: |
2020
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|---|---|
| Authors: | Ohiomah, Alhassan ; Benyoucef, Morad ; Andreev, Pavel |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 435-452
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| Subject: | Sales success | Inside sales | Systematic review | Meta-analysis | Competence | Meta-Analyse | Erfolgsfaktor | Success factor | Verkauf | Selling | Bibliometrie | Bibliometrics | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Absatz | Sales | Kompetenz |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.08.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012321908