A Multidimensional Scale for Measuring Country Image
| Year of publication: |
2008
|
|---|---|
| Authors: | Lala, Vishal ; Allred, Anthony ; Chakraborty, Goutam |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 21.2008, 1, p. 51-66
|