A multinational examination of the symbolic-instrumental framework of consumer-brand identification
Son K. Lam, Michael Ahearne and Niels Schillewaert
| Year of publication: |
2012
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|---|---|
| Authors: | Lam, Son K. ; Ahearne, Michael ; Schillewaert, Niels |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 43.2012, 3, p. 306-331
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| Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Partielle kleinste Quadrate | Partial least squares | Persönlichkeitspsychologie | Personality psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009531449