A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews
Christopher P. Furner
| Year of publication: |
2014
|
|---|---|
| Authors: | Furner, Christopher P. |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 20.2014, 1/2/3, p. 14-30
|
| Subject: | online product reviews | Web 2.0 | trust | espoused national culture | e-commerce | word of mouth | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Vertrauen | Confidence | Social Web | Social web | Nationalkultur | National culture | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Internet | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010505409