A name to conjure with : a discussion of the naming of new brands
Leslie Collins
| Year of publication: |
1977
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|---|---|
| Authors: | Collins, Leslie |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 11.1977, 5, p. 340-363
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| Subject: | Markenartikel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002027352