A nation brand development framework : the stakeholders' perspective
Jilan Abdalmajid, Ioanna Papasolomou, Demetris Vrontis, Yioula Melanthiou, Alkis Thrassou and Naziyet Uzunboylu
| Year of publication: |
2023
|
|---|---|
| Authors: | Abdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet |
| Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 17.2023, 5, p. 992-1018
|
| Subject: | Framework | Nation brand | Palestine | Stakeholders | Stakeholder | Markenführung | Brand management | Palästina | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JABS-03-2022-0087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432785