A network perspective on cause-related marketing collaborations in professional sport
Cleo Schyvinck, Michael L. Naraine, Bram Constandt and Annick Willem
| Year of publication: |
2022
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|---|---|
| Authors: | Schyvinck, Cleo ; Naraine, Michael L. ; Constandt, Bram ; Willem, Annick |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 25.2022, 1, p. 81-105
|
| Subject: | corporate social responsibility | network theory | professional soccer teams | social network analysis | Soziales Netzwerk | Social network | Corporate Social Responsibility | Corporate social responsibility | Fußball | Football | Profisport | Professional sports | Cause-Related Marketing | Cause-related marketing | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14413523.2021.1877941 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013426167