A neural network application to identify high value customers for a large retail store in Japan
Edward Ip ...
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Ip, Edward (contributor) |
| Published in: |
Neural networks in business: techniques and applications. - Hershey, Pa. [u.a.] : IRM Press, ISBN 1-931777-79-9. - 2003, p. 55-69
|
| Subject: | Japan | Einzelhandel | Retail trade | Neuronale Netze | Neural networks | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001762777