A neurophysiological exploration of the dynamic nature of emotions during the customer experience
Nanouk Verhulst, Iris Vermeir, Hendrik Slabbinck, Bart Larivière, Maurizio Maurie, Vincenzo Russo
| Year of publication: |
2020
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|---|---|
| Authors: | Verhulst, Nanouk ; Vermeir, Iris ; Slabbinck, Hendrik ; Larivière, Bart ; Maurie, Maurizio ; Russo, Vincenzo |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-13
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| Subject: | Customer experience | Neurophysiological measurement | Emotions | Human versus machine | Emotion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102217 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305889