A new approach to assessing cognitive processes at the point of sale : video-cued thought protocols
by Günter Silberer
| Year of publication: |
2005
|
|---|---|
| Authors: | Silberer, Günter |
| Publisher: |
Göttingen : Institut für Marketing und Handel, Universität Göttingen |
| Subject: | Ladeneinrichtung | Werbewirkungsforschung | Werbewirkungsanalyse | Point of Sale | Kognitiver Prozess | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 16 S. |
|---|---|
| Series: | Beiträge zur Tracking-Forschung. - Göttingen. - Vol. 10 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-934914-90-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004421187