A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
| Year of publication: |
1993
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|---|---|
| Authors: | Helsen, Kristiaan ; Jedidi, Kamel ; DeSarbo, Wayne S. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 57.1993, 4, p. 60-71
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