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Concepts of marketing management
Seibert, Joseph C., (1973)
Management strategy for distributed systems
(1978)
Management in marketing channels
Stern, Louis W., (1989)
The development of conflict in contractual marketing systems : a case study
Rosenberg, Larry J., (1971)
Retailers' responses to consumerism
Rosenberg, Larry J., (1976)
Revisioning marketing management for the new paradigm era
Rosenberg, Larry J., (1985)