A new bayesian spatial model for brand positioning
Joonwook Park, Priyali Rajagopal, William Dillon, Seoil Chaiy and Wayne DeSarbo
| Year of publication: |
2017
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|---|---|
| Authors: | Park, Joonwook ; Rajagopal, Priyali ; Dillon, William R. ; Chaiy, Seoil ; DeSarbo, Wayne |
| Published in: |
Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 12.2017, 3, p. 404-431
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| Subject: | Bayesian dimension selection | Multidimensional unfolding model | Weighted unfolding model | Bayes-Statistik | Bayesian inference | Markenführung | Brand management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JM2-12-2015-0100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011776922