A New Bayesian Spatial Model for Brand Positioning
| Year of publication: |
2016
|
|---|---|
| Authors: | Park, Joonwook |
| Other Persons: | Rajagopal, Priyali (contributor) ; Dillon, William R. (contributor) ; DeSarbo, Wayne (contributor) |
| Publisher: |
[2016]: [S.l.] : SSRN |
| Subject: | Markenführung | Brand management | Bayes-Statistik | Bayesian inference | Markenartikel | Brand |
| Description of contents: |
Purpose: Joint space mult ...
|
| Extent: | 1 Online-Ressource (45 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Journal of Modelling in Management, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2016 erstellt |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012988387