A new conceptual framework for greater success with integration of E-CRM
Soumaya Ben Letaifa; Jean Perrien
| Year of publication: |
2009
|
|---|---|
| Authors: | Letaifa, Soumaya Ben ; Perrien, Jean |
| Published in: |
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-154-4. - 2009, p. 14-29
|
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Großbank | Large bank | Empirische Methode | Empirical method | Kanada | Canada |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950303