A new customer brand engagement framework in social media : the case of Beauti Portugal SEM Healthcare
Amélia Maria Pinto da Cunha Brandão, André Filipe Rei Lopes, Paula Rodrigues
| Year of publication: |
2021
|
|---|---|
| Authors: | Brandão, Amélia Maria Pinto da Cunha ; Lopes, André Filipe Rei ; Rodrigues, Paula Cristina Lopes |
| Published in: |
New techniques for brand management in the healthcare sector. - Hershey, PA : Business Science Reference, ISBN 978-1-7998-3034-4. - 2021, p. 161-183
|
| Subject: | KMU | SME | Markenführung | Brand management | Social Web | Social web | Portugal |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-3034-4.ch010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012516031