A new data mining methodology for generating new service ideas
Amir-Mohsen Karimi-Majd; Masoud Mahootchi
| Year of publication: |
2015
|
|---|---|
| Authors: | Karimi-Majd, Amir-Mohsen ; Mahootchi, Masoud |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 13.2015, 3, p. 421-443
|
| Subject: | Data mining | Knowledge representation | Idea generation | Customer satisfaction | Decision support system | Data Mining | Management-Informationssystem | Management information system | Kundenzufriedenheit | Wissensmanagement | Knowledge management | IT-gestütztes Marketing | Computer-assisted marketing | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373610