A new dualistic approach to brand passion : harmonious and obsessive
Krist R. Swinberghe; Marina Astakhova; Barbara Ross Wooldridge
| Year of publication: |
2014
|
|---|---|
| Authors: | Swinberghe, Krist R. ; Astakhova, Marina ; Wooldridge, Barbara Ross |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 12, p. 2657-2665
|
| Subject: | Brand passion | Harmonious brand passion | Obsessive brand passion | Consumer-brand identity theory | Markenführung | Brand management | Emotion | Markentreue | Brand loyalty | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010483026