A new dynamics-based segmentation approach for maximizing long-term marketing impact
Catarina Sismeiro, Natalie Mizik, and Randolph E. Bucklin
| Year of publication: |
2008
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|---|---|
| Authors: | Sismeiro, Catarina ; Mizik, Natalie ; Bucklin, Randolph E. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2008, 2, p. 63-92
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893509