A new framework for evaluating sponsorship opportunities
| Year of publication: |
2006
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|---|---|
| Authors: | Poon, Derek T.Y. ; Prendergast, Gerard |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 25.2006, 4, p. 471-488
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