A New Frontier in Development? The use of cause-related marketing by international development organisations
| Year of publication: |
2012
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|---|---|
| Authors: | Hawkins, Roberta |
| Published in: |
Third world quarterly : journal of emerging areas. - Abingdon : Routledge Journals, Taylor & Francis, ISSN 0143-6597, ZDB-ID 4418955. - Vol. 33.2012, 10 (1.11.), p. 1783-1802
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