A new kind of marketing: creating micro-niches using resonance marketing
Hershey H. Friedman; Tomas Lopez-Pumarejo; Linda Weiser Friedman
| Year of publication: |
2007
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| Authors: | Friedman, Hershey H. ; Lopez-Pumarejo, Tomas ; Friedman, Linda Weiser |
| Published in: |
Journal of internet commerce. - Binghamton, NY : Haworth Press, ISSN 1533-2861, ZDB-ID 21369008. - Vol. 6.2007, 1, p. 83-99
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853531