A new marketing approach to mass customisation
| Year of publication: |
2004
|
|---|---|
| Authors: | Piller, Frank ; Müller, Melanie |
| Published in: |
International journal of computer integrated manufacturing : IJCIM. - London [u.a.] : Taylor & Francis, ISSN 0951-192X, ZDB-ID 61399x. - Vol. 17.2004, 7, p. 583-594
|