A new measure of consideration set size : the average number of salient brands
Lara Stocchi (Loughborough University), Melissa Banelis (University of Adelaide) and Malcolm Wright (Massey University)
| Year of publication: |
2016
|
|---|---|
| Authors: | Stocchi, Lara ; Banelis, Melissa ; Wright, Malcolm |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 58.2016, 1, p. 79-94
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/IJMR-2015-027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011472554