A new medium for data collection: online news discussions

This paper explores the possible uses of online news discussions that emerge following the publication of news on the Internet. It is suggested that this medium provides those investigating consumer behaviour with a new, previously unavailable, source of information (at almost no direct cost). The unique attributes of this medium are presented, and examples of discussions are provided that emphasise possible implications for hotel managers and marketers.

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Year of publication:	2003
Authors:	Poria, Yaniv ; Oppewal, Harmen
Published in:	International Journal of Contemporary Hospitality Management. - MCB UP Ltd, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 15.2003, 4, p. 232-236
Publisher:	MCB UP Ltd
Subject:	Data collection \| Communications technology \| Internet \| Interaction

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Type of publication:	Article
Type of publication (narrower categories):	technical-paper
Language:	English
Other identifiers:	10.1108/09596110310475694 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014762600