A New Model for Designing a Product Line Using TURF Analysis

This paper introduces the approach of using TURF analysis to design a product line through a binary linear programming model. This improves the efficiency of the search for the solution to the problem compared to the algorithms that have been used to date. Furthermore, the proposed technique enables the model to be improved in order to overcome the main drawbacks presented by TURF analysis in practice.

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Year of publication:	2010-02
Authors:	Serra, Daniel
Institutions:	Barcelona Graduate School of Economics (Barcelona GSE)
Subject:	TURF analysis \| Binary programming \| Product design

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Extent:	application/pdf
Series:	Working Papers.
Type of publication:	Book / Working Paper
Notes:	Number 433
Classification:	C61 - Optimization Techniques; Programming Models; Dynamic Analysis ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

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