A new organization's breaking out of cocoon : advantech's dilemma in building a "direct marketing force"
Fengbin Wang; Zhexiong Tao; Bin Li; Niaoyun Shi
| Year of publication: |
2011
|
|---|---|
| Authors: | Wang, Fengbin ; Tao, Zhexiong ; Li, Bin ; Shi, Niaoyun |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 5.2011, 4, p. 597-618
|
| Subject: | Computerindustrie | Computer industry | Automatisierung | Automation | Multinationales Unternehmen | Transnational corporation | Organisationsstruktur | Organizational structure | Direktmarketing | Direct marketing | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507515