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One billion customers : lessons from the front lines of doing business in China
McGregor, James Louis, (2005)
MARKETING TECHNIQUES FOR ANALYSIS AND CONTROL / PETER ALLEN
Allen, Peter, (1977)
Causal models in marketing
Bagozzi, Richard P., (1980)
Cashing-in on the cop-out : cultural change and marketing potential
Adler, Lee, (1970)
Marketing vision
Adler, Lee, (1967)
A new orientation for plotting marketing strategy
Adler, Lee, (1968)