A new perspective on the integration-responsiveness pressures confronting multinational firms
Year of publication: |
2004
|
---|---|
Authors: | Venaik, Sunil ; Midgley, David F. ; Devinney, Timothy Michael |
Published in: |
Contemporary issues in multinational strategy and structure. - Wiesbaden : Gabler, ISBN 3-409-12544-2. - 2004, p. 15-48
|
Subject: | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Theorie | Theory | Welt | World |
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