A new player in the game : examining differences in motives and consumption between traditional, hybrid, and daily fantasy sport users
James Weiner and Brendan Dwyer
| Year of publication: |
September 2017
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|---|---|
| Authors: | Weiner, James ; O'Dwyer, Brendan |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 26.2017, 3, p. 140-152
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| Subject: | Football | NFL | daily fantasy sport | fantasy sport motivations | gambling | professional sport | television consumption | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Glücksspiel | Gambling | Fußball | Motivation | Computerspiel | Video game | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011752686