A New Product Taxonomy : Value Cocreation from Product to Brand by Enculturation Conformance

This paper contributes to literature by adding a new taxonomy that has deductively scaled business product into four different types. It is both visually and conceptually resourceful in developing suitable business strategies for firms to engineer products that will fit with a proper segment of consumers by enculturation conformance

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Year of publication:	2022
Authors:	Pan, David W. ; Pan, Alan
Publisher:	[S.l.] : SSRN
Subject:	Produktentwicklung \| New product development \| Markenführung \| Brand management \| Markenimage \| Brand image \| Kundenintegration \| Customer integration \| Markenartikel \| Brand \| Innovation \| Betriebliche Wertschöpfung \| Value creation

Extent:	1 Online-Ressource (9 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: 2017 American Marketing Association Educators' Winter Conference Proceedings, pp G29-G38 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 15, 2016 erstellt
Classification:	M00 - Business Administration and Business Economics; Marketing; Accounting. General ; M10 - Business Administration. General ; M11 - Production Management ; M30 - Marketing and Advertising. General ; M31 - Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014243799