A new theoretical framework of shopping motives and channel preference behaviour in the digital era
Year of publication: |
2023
|
---|---|
Authors: | Agrawal, Durgesh Kumar ; Gupta, Sachin |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 1, p. 400-418
|
Subject: | structural equation modelling | channel preference behaviour | confirmatory factor analysis | digital shopping era | new shopping motives framework | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Digitalisierung | Digitization | Faktorenanalyse | Factor analysis |
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