A New World of Literacy, Information Technologies, and the Incorporeal Selves: Implications for Macromarketing Thought
| Year of publication: |
2008
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|---|---|
| Authors: | Fýrat, A.Fuat ; Vicdan, Handan |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 28.2008, 4, p. 381-396
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