A nonparametric approach to perceptions based market segmentation : applications
Christian Buchta ; Sara Dolnicar ; Thomas Reutterer
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Buchta, Christian (contributor) ; Dolnicar, Sara (contributor) ; Reutterer, Thomas (contributor) |
| Publisher: |
Wien [u.a.] : Springer |
| Subject: | Marktsegmentierung | Mathematisches Modell |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 142 S. : graph. Darst. |
|---|---|
| Series: | Interdisciplinary studies in economics and management. - Wien [u.a.] : Springer. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-211-83474-5 |
| Classification: | Methoden und Techniken der Betriebswirtschaft |
| Source: |
Persistent link: https://www.econbiz.de/10004767000