A note on the applicability of the Bruvold-Comer model of mail survey response rates to commercial populations
| Year of publication: |
1993
|
|---|---|
| Authors: | Jobber, David ; Saunders, John |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 26.1993, 3, p. 223-236
|
| Publisher: |
Elsevier |