A note on: “The effect of optimal advertising on the distribution-free newsboy problem”
M. Güray Güler
| Year of publication: |
2014
|
|---|---|
| Authors: | Güler, Mehmet Güray |
| Other Persons: | Lee, Chih-ming (reviewed) ; Hsu, Shu-lu (reviewed) |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 148.2014, p. 90-92
|
| Subject: | Newsboy problems | Advertising | Distribution-free | Lagerhaltungsmodell | Inventory model | Werbewirkung | Advertising effects | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010251536