A note on the relationship of actual and predicted sales and profits in new-product introductions
Donald S. Tull and Herbert C. Rutemiller
| Year of publication: |
1968
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| Authors: | Tull, Donald S. ; Rutemiller, Herbert C. |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 41.1968, 3, p. 385-387
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| Subject: | Innovation |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002941193